In a sea of soothing colored Spindrifts and White Claws they won’t be hard to find on shelves just look for the cans that vaguely resemble a bottle of Axe Body Spray. The drinks are scheduled to hit shelves in early 2022, arriving with enough time to determine if it will make it into your summer beverage rotation. Dave Burwick, Boston Beer's CEO, says that the collaboration will “deliver the excitement and refreshment that drinkers know and love." Pepsi and Boston Beer Company, which makes Truly hard seltzer and Samuel Adams beers, are teaming up to make a HARD MTN DEW alcoholic beverage. This alcoholic iteration of the beverage promises to deliver a similar flavor. To bring MTN Dew into the land of boozy beverages, PepsiCo is partnering with Sam Adams and Truly parent company, The Boston Beer Company. The perfect combination of your favorite MTN DEW flavors and 5 alcohol. This latest innovation follows the MTN Dew brand expanding into the world of cookbooks, energy drinks, and hot sauce. Massachusetts - Flavored Malt Beverage - 5 A product of the Boston Beer Company. Unlike the soda, a PepsiCo rep confirms to Thrillist that the drink won’t be caffeinated (bummer). A fourth flavor will hit stores after the initial rollout. There will be three different flavors of “Hard MTN Dew” to choose from upon launch: original, black cherry, and the newer watermelon. If you're worried that there aren't enough options for ingesting soda and booze simultaneously, perhaps specifically for when you're playing video games, we have some exciting news: PepsiCo and The Boston Beer Company announced on Tuesday that they plan to release a new, boozy spin on MTN Dew called “Hard MTN Dew.”īilled as a hard malt beverage, “Hard MTN Dew” will have an ABV of 5%, which is pretty average compared to staples like White Claw and Truly hard seltzers.
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